XR-77A95L | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Our flagship OLED TV powered by Cognitive Processor XR™ delivers our widest colour and definitive contrast. Cinematic sound comes directly from the screen.

• OUR WIDEST EVER OLED COLOURS: Cognitive Processor XR™ | QD-OLED | XR Triluminos Max™
• SOUND OF THE CINEMA: Acoustic Surface Audio+™
• TAILOR-MADE VIEWING: BRAVIA CAM™
• LEVEL UP YOUR GAMING: Multi-View